Amazon Lab126

Amazon Lab126 is a research and development subsidiary of Amazon, primarily focused on creating innovative consumer electronics. It is best known for developing products like the Kindle e-reader, Fire tablets, Fire TV, and smart home devices such as the Echo, which integrates Alexa, Amazon's virtual assistant. Established in 2004, Lab126 combines engineering, design, and software development to enhance the user experience and drive advancements in technology that align with Amazon's broader vision of customer-centric products and services. Its work helps Amazon compete in the competitive tech landscape by delivering cutting-edge hardware and integrated solutions.