Albert Merhabian

Albert Mehrabian is a psychologist best known for his research on nonverbal communication and the importance of body language and tone in conveying feelings. His studies suggest that when people communicate, especially about their attitudes and emotions, about 93% of the message is understood through nonverbal cues (such as facial expressions, gestures, and voice tone), with only 7% coming from actual words. This doesn’t mean words are unimportant, but emphasizes that how something is said often carries more meaning than what is said. His work highlights the significance of body language in effective communication.