Agricultural Marketing and Supply Chains

Agricultural marketing and supply chains involve the processes and systems that move food and farm products from producers to consumers. This includes everything from growing crops and raising livestock to packaging, transporting, and selling food in stores or markets. A well-functioning supply chain ensures that farmers receive fair prices, consumers access fresh products, and resources are used efficiently. In the context of agricultural and rural development, strong marketing and supply chains can enhance food security, create jobs, and support local economies, ultimately improving the livelihoods of rural communities and promoting sustainable practices.