Ageism in the Media

Ageism in the media refers to the ways media outlets—such as TV shows, movies, advertisements, and news—often portray older adults in a stereotypical or negative manner. This can include depicting seniors as frail, out of touch, or less valuable, which reinforces societal biases and marginalizes aging individuals. Such portrayals influence public perceptions, leading to discrimination, reduced opportunities, and social exclusion for older adults. Challenging ageism in media involves promoting diverse, respectful representations that acknowledge the vitality, experience, and contributions of all age groups.