AdWords (now Google Ads)

Google Ads (formerly AdWords) is an online advertising platform that allows businesses to create advertisements to reach potential customers on Google search results and across the web. Advertisers set a budget and choose keywords or target audiences; when users search for related terms or browse relevant sites, their ads can appear. They only pay when someone clicks on their ad (pay-per-click). This helps businesses attract targeted traffic, increase visibility, and achieve specific marketing goals efficiently. Google Ads offers tools for measuring performance, adjusting campaigns, and optimizing ad spend to maximize return on investment.