advocacy model

The advocacy model is a communication approach that emphasizes the importance of representing and supporting specific causes or groups. It involves actively promoting issues, rights, or interests to influence public opinion and decision-makers. Advocates gather information, engage stakeholders, and use various channels—such as media, community outreach, and lobbying—to raise awareness and drive change. This model highlights the role of individuals or organizations in championing particular perspectives, ensuring that marginalized voices are heard, and pushing for policies that align with their goals. Ultimately, it seeks to create a more informed and equitable society.