Adventure Travel Trade Association (ATTA)

The Adventure Travel Trade Association (ATTA) is a nonprofit organization that supports and promotes the adventure travel industry worldwide. It connects businesses, destinations, and adventure travelers, focusing on sustainable and responsible travel experiences. ATTA provides resources, networking opportunities, and industry insights to its members, which include tour operators, travel agents, and tourism boards. By fostering collaboration and sharing best practices, ATTA aims to enhance the adventure travel experience, encouraging exploration while preserving the environment and local cultures. Its mission emphasizes the importance of adventure travel as a unique way to discover the world.