Ad Mediation

Ad mediation is a process that helps app developers or website owners manage multiple ad networks efficiently. Instead of choosing a single ad provider, mediation acts as an intermediary, connecting to various ad networks to serve the highest-paying or most relevant ads for each user. This maximizes ad revenue and enhances user experience by filling ad slots with the best available ads in real time. Essentially, mediation simplifies ad management while optimizing earnings by seamlessly selecting the most effective ads from multiple sources.