activity-based modeling

Activity-based modeling is a method used to analyze and predict how people engage in various activities throughout their day, such as work, shopping, or leisure. It focuses on understanding the choices individuals make based on their needs, preferences, and circumstances, rather than just looking at overall trends. By capturing the complex interactions between activities, time, and travel, this modeling helps planners and policymakers create better transportation systems and urban environments that cater to real human behaviors, ultimately leading to improved quality of life and more efficient use of resources.