Acquisition and Merger Strategy

Acquisition and merger strategy refers to the plans and actions a company uses to buy or combine with another company. This process helps businesses grow, expand their market reach, gain new resources, or enhance their product offerings. In strategic management, these moves are carefully analyzed to ensure they align with long-term goals, improve competitive advantage, and maximize value for stakeholders. Ultimately, successful acquisitions or mergers can lead to increased profitability and improved market position, while poorly executed ones can result in losses and operational challenges.