A merger of equals

A merger of equals is a business strategy where two companies of similar size and strength combine to form a new entity. Unlike one company simply buying another, both companies agree to merge on equal terms, sharing control and ownership. This often aims to create greater efficiencies, expand market reach, and pool resources. The result typically involves forming a new brand or continuing under one of the original names, but leadership structures are often redesigned to reflect the equal partnership. Success hinges on integration and cultural alignment between the two organizations.