4 Ps Framework

The 4 Ps Framework is a marketing tool that helps businesses plan and position their products or services. It stands for Product, Price, Place, and Promotion. "Product" refers to what you're offering and its features. "Price" is what customers pay, balancing value and profit. "Place" involves where and how the product is sold, like stores or online. "Promotion" covers how you communicate and advertise to attract customers. This framework ensures a comprehensive strategy to reach the right audience effectively and meet their needs while achieving business goals.