2. Innovation Management

Innovation management is the process of guiding and supporting new ideas and improvements within an organization. It involves identifying opportunities for innovation, developing creative solutions, and effectively implementing them. This could include anything from designing a new product to finding more efficient ways to work. Successful innovation management fosters a culture of creativity, encourages collaboration, and helps ensure that innovative ideas align with business goals. Ultimately, it aims to enhance competitiveness and drive growth by turning creative concepts into tangible results.