2. Business Acquisition and Mergers

Business acquisition and mergers refer to the process where two companies combine or one company purchases another. In a merger, two businesses agree to come together and operate as a single entity, sharing resources and expertise. In an acquisition, one company buys another, often gaining control over its assets and operations. These strategies are typically pursued to increase market share, expand product lines, achieve cost efficiencies, or enter new markets. Ultimately, both processes aim to enhance competitiveness and drive growth in the corporate landscape.