"Zero to One"

"Zero to One" refers to the process of creating something entirely new and innovative that didn’t exist before, moving from nothing (zero) to a unique, valuable idea or product (one). Unlike improving existing ideas (going from one to many), this process involves breakthrough innovation that can reshape markets or create entirely new industries. It emphasizes originality, entrepreneurship, and thinking beyond incremental improvements to achieve significant progress and competitive advantage. Essentially, "Zero to One" is about building something novel that has the potential for substantial impact, rather than merely copying what already exists.