Zeithaml, Valarie

Valarie Zeithaml is a renowned expert in marketing, especially in understanding how customers perceive and experience services. She has contributed significantly to the study of service quality, customer satisfaction, and brand management. Her work helps businesses improve how they deliver value, ensuring customers feel confident and satisfied with their experiences. By analyzing customer perceptions, Zeithaml’s research guides companies on how to better meet and exceed expectations, fostering loyalty and competitive advantage. Her insights are widely applied across industries to enhance service delivery and strengthen customer relationships.