Zartman and Rubin

Zartman and Rubin are experts in negotiation who developed models to understand and resolve conflicts. They introduced the concept of "ripeness," which emphasizes that negotiations are most successful when both parties see an opportunity for a mutually beneficial agreement, often after a conflict has reached a turning point or change in circumstances. Their work highlights that timing, readiness, and a shared perception of a viable solution are crucial for effective negotiations, helping parties move from conflict to resolution.