Zara

Zara is a global fashion retailer known for its fast turnaround of trendy clothing and accessories. It operates on a business model called "fast fashion," meaning it quickly designs, produces, and distributes new styles to keep up with current trends. Zara's ability to respond swiftly to customer preferences allows it to offer fresh collections often. The company emphasizes a vertically integrated supply chain, controlling many steps from design to delivery, which helps it maintain flexibility and efficiency. With numerous stores worldwide and a strong online presence, Zara appeals to a broad customer base seeking contemporary fashion at accessible prices.