Z. John Zhang

Z. John Zhang is a prominent Chinese-American economist and professor known for his work in marketing, pricing strategies, and consumer behavior. He has contributed significantly to the field of marketing science, exploring how businesses can better understand and serve their customers. Zhang's research often combines economic theory with practical applications, helping firms optimize their pricing and promotional strategies. He holds a faculty position at the Wharton School of the University of Pennsylvania, where he influences both academic and business practices through his insights into market dynamics.