Yan Jin (Scholar) Matthew Seeger

Yan Jin is a scholar known for her work in public relations and communication, focusing on how organizations engage with their audiences, especially during crises. Matthew Seeger is recognized for his expertise in crisis communication and communication theory, emphasizing the importance of effective messaging and understanding public perception in challenging situations. Both scholars contribute to the field by highlighting strategies for communication that foster trust, manage reputation, and enhance understanding between organizations and their stakeholders during times of uncertainty. Their research informs best practices for crisis management and communication efforts in various contexts.