XR Association

The XR Association (XRA) is a trade group representing companies involved in extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). Its goal is to promote safe, responsible development and adoption of these immersive tech by setting industry standards, sharing best practices, and advocating for policies that support innovation. XRA helps ensure that XR experiences are engaging, safe, and beneficial for users and society, fostering collaboration among diverse industry players like tech companies, content creators, and researchers.