Xbox Research

Xbox Research is a division within Microsoft focused on studying how people play games and use Xbox products. Their goal is to understand players’ behavior, preferences, and needs to improve gaming experiences. This research helps develop new features, services, and technologies that enhance gameplay, social interaction, and entertainment. By analyzing data and gathering user feedback, Xbox Research informs the design of future consoles, games, and related products, ensuring they meet the evolving expectations of gamers and create more engaging and accessible experiences for a diverse audience.