Xandr

Xandr is a digital advertising platform that connects companies wanting to show ads with the online spaces where those ads can appear, such as websites and apps. It uses data and technology to help advertisers target the right audiences efficiently, maximizing their marketing impact. Xandr also provides publishers (owners of websites and apps) a way to monetize their content by selling ad space. Essentially, it acts as a marketplace and tools hub that makes online advertising more effective, data-driven, and transparent for both advertisers and content creators.