X-Rite

X-Rite is a company that specializes in color management and measurement solutions. They develop tools and software that help industries, such as photography, printing, and manufacturing, ensure accurate color representation and reproduction. By providing color calibration devices and spectrophotometers, X-Rite enables users to capture, communicate, and maintain consistent colors across different materials and technologies. This is crucial for brands that want their products to look the same everywhere, from print to digital displays, enhancing quality and brand reliability.