Worn Wear

Worn Wear is an initiative by Patagonia that encourages repairing and reusing clothing instead of discarding it. By mending damaged garments, offering used clothing, and sharing stories about durable apparel, Worn Wear promotes sustainable consumption and reduces environmental impact. It emphasizes valuing quality over quantity, helping extend the life of clothing and lessen waste. Through workshops, online platforms, and retail programs, Worn Wear aims to foster a culture of responsible apparel use, ensuring clothing can be enjoyed for years and reducing the need for new production.