Wool Innovation

Wool Innovation is an organization dedicated to supporting and advancing the global wool industry. It focuses on funding research, innovation, and marketing efforts to improve wool’s quality, sustainability, and market appeal. By collaborating with farmers, scientists, and industry partners, Wool Innovation works to develop new wool products, enhance wool production practices, and promote wool’s benefits as a natural, renewable, and versatile fiber. Ultimately, its goal is to ensure the long-term viability and competitiveness of the wool industry worldwide.