Woodlore

Woodlore is a brand that specializes in outdoor skills, survival training, and gear designed for wilderness preparedness. Founded by Ray Mears, it emphasizes traditional woodland navigation, fire-starting, shelter-building, and foraging techniques rooted in practical experience. The core mission is to equip individuals with the knowledge and tools needed to safely navigate and thrive in natural environments. Woodlore offers courses, equipment, and resources aimed at outdoor enthusiasts, hunters, and those interested in self-reliance, blending classic wilderness skills with modern safety practices.