Wood, Wendy

Wendy Wood is a renowned psychology and behavioral science researcher known for her work on habits and how they influence everyday behavior. She studies how habits form, persist, and can be changed, emphasizing the role of automaticity in routines. Her research sheds light on the subconscious aspects of our actions and how environment and triggers shape our habits over time. By understanding these processes, Wood aims to help individuals and organizations develop healthier behaviors and implement lasting change. Her insights are widely respected in both academic and practical applications related to behavior modification.