WOM (Word of Mouth) marketing

Word of Mouth (WOM) marketing is a strategy that encourages customers to share their positive experiences with a product or service naturally, often through conversations or online reviews. It relies on satisfied customers becoming brand ambassadors, helping to spread awareness and credibility without traditional advertising. WOM is powerful because people tend to trust personal recommendations more than advertisements, making it an authentic and cost-effective way for businesses to boost reputation, attract new customers, and generate organic growth. It thrives on genuine satisfaction and strong customer relationships, turning happy clients into advocates.