
Wine Merchants
Wine merchants are specialists or businesses that buy, sell, and often distribute a wide selection of wines. They source wines from vineyards, regions, or wholesalers and offer them directly to customers, restaurants, or retailers. Their expertise ensures quality, proper storage, and a diverse range of options, from everyday bottles to rare vintages. Essentially, they serve as intermediaries who help consumers and businesses access wines suitable for various occasions, with some providing additional services like tasting events, education, and personalized recommendations to enhance the wine experience.