Win-Win Negotiation Theory

Win-Win Negotiation Theory focuses on creating agreements where all parties benefit. Instead of competing or aiming for one-sided gain, negotiators collaborate to understand each other's needs and interests. By sharing information and exploring options, they find solutions that satisfy everyone, fostering trust and long-term relationships. This approach emphasizes cooperation over conflict, aiming for outcomes where both sides feel valued and rewarded, leading to more sustainable and positive results for all involved.