Win/Loss Diary

A Win/Loss Diary is a tool used to track and analyze business opportunities by recording details of each sales effort. It documents whether the opportunity was successful (a "win") or not (a "loss"), along with reasons for the outcome, key behaviors, and lessons learned. This helps individuals and teams identify patterns, improve strategies, and make more informed decisions over time. Essentially, it's a structured way to reflect on past experiences to increase future success and continuous improvement.