William Morris (designer)

William Morris (1834–1896) was a British designer, artist, and writer renowned for revitalizing traditional handmade crafts during the Victorian era. He founded the Arts and Crafts Movement, emphasizing quality craftsmanship and attention to detail in everything from textiles and wallpapers to furniture. Morris believed in blending beauty with functionality and promoting moral values through design. His work challenged mass-produced items, advocating for artistry and individuality. Today, he’s celebrated for his intricate patterns, rich colors, and influence on interior design, inspiring a focus on craftsmanship, sustainability, and artistic integrity in decorative arts.