William J.J. Gordon

William J.J. Gordon was an influential psychologist and researcher known for developing the Synectics theory, which explores how creative ideas emerge through unusual and unexpected connections. His work emphasizes that innovation often occurs when divergent thinking—generating many ideas—combines with convergent thinking—refining and selecting the best options. Gordon's approach encourages embracing diverse perspectives and questioning assumptions to foster creativity, especially in problem-solving and team collaboration. His ideas have been widely applied in business, education, and creative industries to enhance innovative thinking and effective decision-making.