William Gartner

William Gartner is a prominent figure in entrepreneurship research, best known for his contributions to understanding how new businesses are created. He emphasizes the importance of the entrepreneurial process rather than solely focusing on the traits of individual entrepreneurs. Gartner's work explores how entrepreneurs identify opportunities, mobilize resources, and navigate challenges. He is recognized for advocating a more holistic view of entrepreneurship that includes the context in which businesses operate, influencing how scholars, educators, and practitioners approach the study and practice of starting and growing businesses.