William Bernbach

William Bernbach was a pioneering American advertising executive known for revolutionizing the field of advertising in the mid-20th century. He co-founded the ad agency Doyle Dane Bernbach (DDB) and introduced creative concepts that emphasized the importance of storytelling and emotional engagement in ads. His famous campaigns, like those for Volkswagen, broke traditional advertising norms, using humor and wit to connect with audiences. Bernbach's innovative approach significantly influenced modern advertising, making it more artistic and resonant with consumers, and established the creative team model of copywriters and art directors working collaboratively.