William B. Swann Jr.

William B. Swann Jr. is a renowned American social psychologist best known for his research on self-identity and interpersonal relations. He explored how our perceptions of ourselves influence our behavior and interactions, highlighting the importance of self-esteem. Swann studied phenomena such as self-verification (seeking confirmation of one’s self-views) and the ways people are drawn to others who mirror their own self-concept. His work emphasizes that our relationships and social experiences are deeply connected to how we see ourselves, affecting everything from friendship to romantic attachment.