Wiley Canning Theory

Wiley Canning Theory explores how the organization of a company's supply chain—specifically, how it manages relationships and processes—affects its efficiency and performance. It emphasizes that strategic alignment of supply chain activities, like procurement, production, and distribution, can lead to better responsiveness, cost savings, and competitive advantage. Essentially, it highlights the importance of coordinated planning and integration within the supply chain to achieve optimal operational effectiveness and meet customer needs efficiently.