Wight Planning Process

The Wight Planning Process is a structured approach used to develop effective communication strategies. It involves analyzing the situation, defining goals, identifying target audiences, and determining the best methods to reach them. This process ensures that messaging is clear, targeted, and effective. It typically includes steps like research, setting objectives, planning tactics, implementing actions, and evaluating results. By systematically organizing these steps, the process helps organizations communicate more efficiently, make informed decisions, and achieve desired outcomes. It’s a practical tool for managing communication efforts in various contexts, from public relations to marketing campaigns.