WHO International Code

The WHO International Code of Marketing of Breast-milk Substitutes is a set of guidelines established by the World Health Organization to promote safe and appropriate feeding for infants. It aims to protect families from aggressive marketing of formula and baby foods, ensuring that mothers receive accurate information and support for breastfeeding. The code encourages responsible advertising, proper labeling, and education about the benefits of breastfeeding, ultimately helping children grow healthy in their early months. Countries adopt and enforce these guidelines to support mothers and safeguard infant health globally.