WHO Code of Marketing of Breast-milk Substitutes

The WHO Code of Marketing of Breast-milk Substitutes is an international guideline that aims to protect and promote breastfeeding by ensuring that marketers of formula and other breast-milk substitutes do not encourage mothers to choose formula over breastfeeding. It recommends restricting advertising, labeling, and promotional activities that could influence mothers' feeding decisions, especially in healthcare settings. The goal is to ensure that mothers receive accurate information and support for natural breastfeeding, reducing unnecessary marketing influences that might undermine a mother’s confidence and choice to breastfeed.