Whittington (study)

The Whittington study investigated how people’s senses influence their perception of food, specifically how visual and sensory cues affect their taste experience. Researchers presented participants with different food samples while controlling visual appearance and texture to see if these factors altered perceived flavor and enjoyment. The study found that visual presentation and sensory expectations significantly impact how we perceive taste, highlighting the importance of multisensory integration in eating experiences. Overall, it underscores that our perception of food is not solely about taste but is shaped by multiple sensory inputs working together.