White v. Samsung Electronics America, Inc.

White v. Samsung Electronics America, Inc. (1993) is a legal case where the singer Eminem (Marshall Mathers) sued Samsung because they used a commercial featuring a look-alike of him, mimicking his persona and style without permission. The court ruled that the commercial misused Eminem’s identity and trademark, leading to a violation of his publicity rights. The case highlighted how companies must respect individuals’ rights to control how their image and persona are used commercially, especially in advertising, to avoid legal infringement.