Image for White's (J. Michael White) Attitude-Behavior Model

White's (J. Michael White) Attitude-Behavior Model

White's Attitude-Behavior Model explains how people's attitudes influence their actions. It suggests that while a person's attitude—how they feel or think about something—can shape their behavior, other factors like intentions, social pressure, and specific situations also play crucial roles. Essentially, attitude is an important piece of the puzzle, but it doesn't automatically determine what someone does. The model emphasizes that understanding both internal feelings and external influences provides a clearer picture of why people behave as they do, highlighting the complex relationship between what people believe and how they act.