"Where's the Beef?"

"Where's the Beef?" is a phrase originating from a 1980s television commercial for Wendy's, highlighting the lack of meat in some competitor’s burgers. It became a cultural catchphrase used to question the substance or value of an argument, product, or offering, essentially asking, "Is there meaningful content or quality behind this?" The phrase gained widespread popularity as a humorous way to challenge the perceived overhype or superficiality of something that claims to be substantial but falls short upon closer inspection. It remains a succinct way to demand clarity or authenticity when things seem lacking in substance.