"When choice is demotivating" (research study)

The research "When Choice is Demotivating" explores how having too many options can negatively affect motivation and decision-making. When faced with numerous choices, people often feel overwhelmed or anxious, making it harder to decide and decreasing satisfaction with their choice. This phenomenon suggests that more options aren't always better; instead, excessive choices can lead to indecision, regret, or diminished motivation to act. The study highlights that in some situations, limiting options can help individuals feel more confident, satisfied, and motivated to make a decision.