Wendy W. Moe

Wendy W. Moe is a prominent scholar and professor known for her work in marketing, particularly in the fields of digital marketing and social media analytics. She investigates how online platforms influence consumer behavior and decision-making. Her research often focuses on understanding the impact of social networks on marketing strategies and outcomes. Moe’s insights help companies leverage data from digital interactions to improve their marketing efforts and connect more effectively with consumers, making her contributions significant in today's rapidly evolving business landscape.