wellness tourism market analysis

Wellness tourism market analysis involves studying the demand and supply of travel experiences focused on health, relaxation, and holistic well-being. It examines factors like traveler preferences, popular destinations, emerging trends (such as spa retreats or yoga retreats), and economic influences. This analysis helps businesses understand customer needs, identify growth opportunities, and make strategic decisions to effectively position their services within the expanding wellness travel sector. Ultimately, it provides a clear picture of how wellness tourism is evolving and where the industry is headed.