WebTrends

WebTrends is a digital analytics tool that helps businesses understand how visitors interact with their websites. It collects data such as page views, user behavior, traffic sources, and device types, providing insights into website performance and audience preferences. This information allows organizations to optimize their website content, improve user experience, and make informed marketing decisions. Essentially, WebTrends acts like a detailed report card for your website, helping you see what’s working well and where improvements are needed to better engage your visitors.