Webspam

Webspam refers to content or practices online designed to manipulate search engine rankings or deceive users. It often includes keyword stuffing, fake backlinks, or irrelevant links to artificially boost a website’s visibility. The goal is usually to attract more visitors quickly, but it can diminish the quality and trustworthiness of search results. Search engines actively work to detect and penalize webspam to ensure users get relevant and trustworthy information. In essence, webspam undermines the integrity of online content by trying to gain an unfair advantage in search rankings.